What do the founders of Tito’s Vodka, Google, and my business Vallorani Estates have in common?

While I am a huge fan of Tito’s Vodka and Google pays my business to place their ads on our websites, that’s not it.

As startups, each of us bypassed the system and received funding for our businesses from the same unlikely source.

Like most entrepreneurs, when I started my first company I needed access to capital to purchase inventory and advertising. The target market for my first business was too niche to attract interest from a venture capitalist. My only options at that time were unsecured bank loans or borrowing from friends and family. READ MORE